IT'S A LIVING

 

IT’S A LIVING is not just a statement but it is also a life philosophy for Ricardo Gonzalez, a designer, and artist from Durango México currently living in Brooklyn. His signature script style can be easily recognized from large scale murals to commercial work for some of the biggest brands to a simple sticker in the streets. The ambiguity in the typographical messages continually creates a dialog between the viewer and the artwork. “A word is an image” and an image can be interpreted in so many ways, the direct approach of typography has been an exploring path where the main goal is to question our daily living and to produce a positive impact. After all, it’s a living.

 

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IT’S A LIVING不僅僅是一個陳述的方式,它同時也是來自墨西哥杜蘭戈州,當前住在布魯克林的設計師兼藝術家 Ricardo Gonzalez 的人生哲理。大至巨型牆面彩繪及知名品牌的廣告作品、小至街頭中簡單的貼紙上,我們都可以很輕易的辨識出他那具有象徵性的文字風格。 字型排列組合裡的雙關,不斷的在觀眾及藝術作品間創造對話。”每一個單字都是一個表象“ 而每個表象都可以用很多不同的方式來詮釋;最直接了當的探索途徑一直都是排列組合,而其最主要的目的是不斷向我們的日常生活提問,進而創造積極正面的影響。畢竟,It’s a living(這就是生活)。

 

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